AUDIO BROADCASTING (Inc Radio Relay)

Audio only streaming is likely to be utilised by those within the radio industry.

Media Interactions Australia recognises the particular challenges facing those wishing to relay a radio station via the internet.

a) The streams will vary, you may have thousands of listeners one minute and 10 listeners the next.

This is exactly why Media Interactions Australia won't simply sell you a stream of "maximum" users. This method of charging is expensive as it has to take into consideration the "worst case scenerio", in other words your radio station is popular 24x7. As in any industry, price is important, a Media Interactions Australia team member will discuss with you exactly what you need and recommend a product to suit. It can be up to 80% more cost effective than other streaming costing methods and best of all, you are in control.

b) Dependability is essential. It's not particularly nice to promote an online radio facility, only to find that it's not working.

Unfortunately the internet is not yet perfect. From time to time things may happen that are beyond the control of everyone. Having said that, there are measures that can be taken to minimise the risks. Each audio streaming solution is pre-allocated it's bandwidth requirements, it rarely shares services with other clientele and it is set up in a redundant environment. You'll find that Media Interactions Australia will bend over backwards to make sure your audio streaming experience is a pleasant one.

c) Stream quality is important. Unlike video related media, you need a good clear sound. Afterall that's what people are tuning in for.

Audio media broadcasting is a bit of a balancing act. The better quality the stream, the more bandwidth it consumes. The more bandwidth it consumes, the greater the risk of your listeners experiencing an interruption to service if they have a particuarly slow internet connection. Not to mention the fact that more bandwidth = more expense!

Media Interactions Australia recommend the following bit rates when transmitting.

AM radio station = 24kbps minimum. FM radio station = 33kbps minimum.

d) It must be cost effective.

Media streaming can be quite expensive, however through economies of scale we at Media Interactions Australia do our best to keep our pricing structure sensible.

It is not unusual for an audio streaming solution that costs $5000.00 elsewhere to cost closer to $1000.00 here.

We don't publish our price list online, however we can assure you it's woth the call!

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